Tune my brand aims to educate everyone interested in marketing, branding and consumer behavior. Current practices in marketing predominantly appeal to the eye and the use of visual signals occupy around 80% of the advertisement space.

But what about SOUND…. the first sense that we experience when growing up. Thus, sound should build intuitively a logical and emotional cue for our behavior.

Let me take you on a journey that might bring the one or the other revealing element into your marketing mix.